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Today we are in the middle of political convention season and the war of words and fiery rhetoric that go with it. Both of the major political parties are struggling to unite and rally the American people. The path of least resistance for public discourse is to demonize your opponent and gin up your supporters with passionate but divisive language. This approach creates much heat, but little light, and keeps us a safe distance from actually solving the problems we face as a nation.

I am not suggesting that we shouldn’t compare or contrast candidates for political office. It is fine to take on a political opponent and challenge or expose their record on the merits. How we do that reveals more about us than it does about an opponent.

Words have meaning, and meaning matters. So too, tone and style are telling, and can often obscure the substance of our words and meaning. Irrespective of party politics, the speeches most often recalled from history are not those of the fiery red-meat-rhetoric variety, but are instead reflective, instructive and constructive in both substance and style. Lincoln called on our “better angels,” John F. Kennedy challenged us to “ask what we can do for our country,” and Martin Luther King invited us to look at “the content of a person’s character.”

As a student of great leadership and as someone who believes in the power of effective communication, I recently reviewed some of the great speeches in history across political parties, religious groups and business enterprises. The great speeches never require shouts, insults, demonization or self-aggrandizement. Using “I” statements, such as “I am the leader you want,” “I am the most qualified,” or “I am the answer to your problems” do little to inspire or rally people. The best speakers get out of the way and let the principles unite the listeners with the excitement of what “we the people” can do together.

In 1980, candidate Ronald Reagan delivered one of the most unique and stunning conclusions ever to a political acceptance speech. Just at the climax, when the convention hall was energized and ready to erupt, Reagan pivoted to the need for divine help and guidance on the journey toward a better America. He then asked every citizen to join him in a moment of silent prayer. Instead of ending on a red-meat applause line, Reagan ended with divinely centered silence! We clearly could use a little more silence in our public discourse.

At Sutherland Institute we are committed to empowering principles, elevated dialogue, enlightened public policy and engaged citizens. Our goal is to create uplifting conversations and public discourse, especially with those with whom we might disagree. There is a better way toward a better America – we invite all to join us in more meaningful dialogue and respectful debate.

For Sutherland Institute, this is Boyd Matheson. Thanks for engaging – because principle matters.

Boyd Matheson is president of Sutherland Institute.

This post is an edited transcript of Principle Matters, a weekly radio commentary broadcast on several radio stations across the country. The podcast can be found below.

Receive this broadcast each week directly via iTunes by clicking here

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