The following is excerpted from the Deseret News. To read the full article, CLICK HERE.
As one banner is about to be lowered, another rose Tuesday in downtown Salt Lake City.
Ensign College officially became the new name of the former LDS Business College two weeks after the college’s owner and sponsor, The Church of Jesus Christ of Latter-day Saints, announced it it will retire Ensign as the name of its flagship magazine.
President Bruce Kusch used the hashtag #EnsignRising on social media to hail the fifth name change in the history of the school, which had been LDSBC since 1931. Fall semester begins Sept. 14 with a pandemic-related hybrid schedule for an expected 2,000 students.
The college is named for Ensign Peak, where Brigham Young and other pioneers waved a banner two days after arriving in the Salt Lake Valley. Located about a mile and a half away, the peak is within easy view of the school’s front doors, above which the slogan “Developing capable and trusted disciples of Jesus Christ” now stands between Ensign College logos.
The church’s other higher ed institutions all use the name Brigham Young University. The difference in Ensign College’s name is deliberate, Kusch said, intended to signal how different it is from BYU, BYU-Idaho and BYU-Hawaii.
“There is pretty widespread awareness of the name change, which is gratifying, but we still have work to do in terms of having people understand all that we have to offer,” he said. “Different than any of the other church colleges, Ensign College has something to appeal to everyone from the brand-new freshman to someone who needs to come back to get new skills.”
Ensign College offers two-year business-related, tech-related, interior design and medical assisting associate’s degrees.
“If someone is looking to come and get some very practical skills to be able to get a very good job in a relatively short period of time, Ensign College is a great place to do that,” Kusch said.
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