This past year Meridian reached nearly two million unique readers. Reaching that many people is not easy and it’s not free, but it is so gratifying and so fun. We have come to love you, our faithful Meridian readers, and we thank you for your continued support and loyalty. This year we have prepared a really wonderful gift for all those who subscribe at the basic level or above, so please read to the end of this short article to find out what we have for you.

Only one in 500 readers volunteers to subscribe to Meridian. We need you!

Do you realize that less than two-tenths of one percent of our readers ever subscribes?! So YOU truly are who keeps us going, you who click on the subscribe button, you who send the checks.

Once a year we have our Voluntary Subscription Campaign. Today we begin. We wish we could live on advertising alone—read on and we will tell you why we cannot. We think you will find this story very interesting and very telling.

Why do we ask you for voluntary subscriptions for Meridian?

About 20 years ago, when we were formulating Meridian, we went to New York City and did a focus group with potential Madison Avenue advertisers. These ad execs represented the very products that Meridian readers were most likely to use—Pampers, Jello, Cheerios, Chevy Suburbans, Coleman, etc. and did ad buys worth millions of dollars a month.

We could see we were not going to get any advertising support from Madison Avenue.

We watched this focus group through a two-way glass, so we could see and hear every question and every response. To our dismay, not only would the advertisers not be willing to place ads in an LDS publication, they also had very erroneous views of Mormons. They said decidedly that Mormons were mostly uneducated, superstitious, very backwards, wore black clothing, were definitely unskilled laborers and would certainly not be on their list.  At one point it became so bad, the focus group facilitator gave the session a small break and she came back and asked us if we were doing ok.

They were not going to advertise with us. And today, two decades later, that same New York City focus group would be even harsher against religion and clearly less likely to advertise. While most national publications can rely on advertisers, our pool is limited and we have to rely on you, our loyal subscriber and your subscription money to keep us going.

Most of you know the routine:

As Latter-day Saints, we have all come to see that many of our views are not accepted in a world that is rushing away from religion and moral principles. Years ago we chose that we will always stand strong and firm with the Church and its leadership, and thus our business model had to be different than another kind of magazine.

Really? Remove George Washington’s name from his own Church in Alexandria? Will someone say something about this? Yes! We will.

When George Washington’s name is being removed from his own church in Alexandria, Virginia, we are not afraid to say something about this.  When the very core unit of society—the family—is under attack from every angle, Meridian’s writers speak out and speak up with clarion, powerful voices to strengthen, lift and inspire our readers. We, with our writers, are committed to strengthening testimonies, inspiring our young singles, and keeping a finger on the pulse of a worldwide church.

In our 19 years of publishing, we have given over 1,000 writers a platform that they otherwise would not have had to express important points of view that are very different or run against the secular culture in which we live. Meridian has given articulation to our readers so they know they do not stand alone in this decaying world.


More than 20 years ago we sat down and agreed to bedrock standards like: “Does our tone affirm that Jesus is the Christ and leave no question that The Church of Jesus Christ of Latter-day Saints is His restored Church, led by divine inspiration by those anointed to speak for Him?” And “Do we assume that answers to life’s questions, large and small, can be found within the context of the gospel of Jesus Christ? We have pages of standards like these that we have lived by, never deviating from that sure course.

Beautiful, happy Meridian readers in Alaska.

And YOU are the reader who keeps Meridian publishing. YOU are the one who gives us the shot in the arm that we need. You come through for us in any weather. We have met you all across the United States and in countries and islands around the world. Thank you for your many years of support through our annual Voluntary Subscription Campaign!

Will you take a moment and SUBSCRIBE NOW by CLICKING HERE.

As we launch this year’s Voluntary Subscription Campaign, we have tried to make it as easy as possible to subscribe—and, as you do subscribe, there are rewards.

First, you know that your subscription is keeping Meridian Magazine publishing—a magazine you have come to love—a place to call home.

A Beautiful and Moving Gift for You

Second, we have put together a wonderfully beautiful and powerful eBook for all full subscribers this year: 11 Articles That Will Change Your Life (a $10 value). This moving eBook, which will be downloadable onto your computer (you can print it out if you so desire) contains some of the best thinking of Wally Goddard, Darla Isackson, Ted Gibbons, Maurine Proctor, Scot Proctor, Joni Hilton, Larry Barkdull and more. A link and a password will be sent to you so that you can download your free, beautiful eBook. We think you’ll love it.

Okay, go ahead and SUBSCRIBE NOW by CLICKING HERE.

If you’re more comfortable sending a check for your subscription, please make it to:

Meridian Magazine
PO Box 203
American Fork, UT 84002-0203

If you send a check, please write your email address on the check so we can send you the link and password for the free eBook!

If you have not subscribed in the past, will you do so this year? If you have, will you be counted among the faithful subscribers again this year? We count on this subscription support and we thank you in advance with all of our hearts!


Thank you again. We so appreciate your subscription support.
Love and blessings,
Scot & Maurine Proctor