Christmas always runs the risk of becoming a bit of a shopping frenzy as people rush to get gifts for everyone on their list. Thankfully, some businesses still realize that what will get our attention is to appeal to our hearts as this cold season offers so much inner warmth. This is the time of year when companies go above and beyond on their ads and these are our top five favorites from this year. None of the ads below are meant to be an endorsement of those particular products, just an appreciation of the little films themselves.

Now, technically, this first ad isn’t from this year, but it’s so unique and lovely (and based on a true story from World War I) that I had to include it anyway:

5. Christmas is for Sharing–Sainsbury’s

A bit of a theme of our favorites this year is the poignancy of aging and the nostalgia that this season always brings with it. This is the first ad that fits that theme.

4. Joy is Shared–Amazon

Besides being quite cinematic and thrilling, this ad is a great reminder to really listen to what our loved ones want and not get fixated on what we think they want.

3. Something Only You Can Give–Coca Cola

We probably all identify with being a disgruntled worker or at least having a coworker we don’t get along with, but this film reminds us how the holidays can turn things on their heads as we see a different side of that person.

2. Fuzzy Feelings–Apple

This time of year is always full of memories, but for those who struggle to hold onto memory, this ad struck quite a chord.

1. A Holiday to Remember–Chevrolet

Hope you all have a Merry Christmas and make happy holiday memories to last a lifetime.