As the Publisher of Meridian Magazine, I have to constantly figure out ways to keep up this wonderful habit (of publishing). Meridian has been a presence on the Internet for the past 24 years and this past year we reached more than 2,000,000 readers again. Reaching that many people is not easy and it’s certainly not free, but we do feel like we are making a difference in the world. Now, in order to continue, we truly need your help. We need you to become a paid subscriber (please don’t click off). I don’t know if you’ve noticed but all the major news sources require a subscription for you to read them online. We only come to you once a year–and we skipped last year because, well, we’d all been through enough with Covid.
Will you become a paid subscriber today?
Those of you who are old-time Meridian junkies know this: More than 26 years ago we went to New York City and did a focus group with potential Madison Avenue advertisers. These ad execs represented the very products that Meridian readers were most likely to use—Pampers, Jello, Cheerios, Chevy Suburbans, Coleman, etc. and did ad buys worth millions of dollars a month. We, of course, had the thought that if we could land just a small number of advertising contracts, Meridian could be well supported.
We watched this focus group through a two-way glass, so we could see and hear every question and every response. To our dismay, not only would the advertisers not be willing to place ads in a Latter-day Saint publication, they also had very erroneous views of what they then called ‘Mormons.’ They said decidedly that Mormons were mostly uneducated, superstitious, very backwards, wore black clothing, were definitely unskilled laborers and would certainly not be on their list to do ad buys. At one point it became so bad, the focus group facilitator gave the session a small break and she came back and asked us if we were doing ok.
They were not going to advertise with us. And today, more than two decades later, that same New York City focus group would be even harsher against religion and clearly less likely to advertise. While most national publications can rely on advertisers and have also moved to an online subscription model, our pool is very limited and we have to rely on you, our loyal reader/subscriber and your subscription money to keep us going.
Will you subscribe today?
Please take a minute and subscribe here.
Fact: Less than two-tenths of one percent of our readers ever become paid subscribers. That’s why we’re coming to you again to ask for your subscription support. We only ask for $40 (or more or less—whatever you can do) which works out to less than 15 cents an issue. Is Meridian worth 15 cents an issue to you?
Please subscribe by clicking here.
As Latter-day Saints, we have all come to see that many of our views are not accepted in a world that is rushing away from religion and moral principles. Years ago, Maurine and I made the commitment that we will always stand strong and firm with the Church and its leadership, and thus our business model had to be different than any other kind of magazine.
In our 24 years of publishing, we have given over 1,400 writers a platform that they otherwise would not have had to express important points of view that are very different or run against the secular culture in which we live. We have published more than 44,000 original articles. Meridian has given articulation to our readers so they (YOU) know they (YOU) do not stand alone in this decaying world.
Meridian’s writers speak out and speak up with clarion, powerful voices to strengthen, lift and inspire our readers. We, with our writers, are committed to strengthening testimonies, inspiring our young singles, and keeping a finger on the pulse of a worldwide church.
More than 26 years ago, we sat down and agreed to bedrock standards like: “Does our tone affirm that Jesus is the Christ and leave no question that The Church of Jesus Christ of Latter-day Saints is His Restored Church, led by divine inspiration by those anointed to speak for Him?” How’s that for an online magazine standard of publishing? And “Do we assume that answers to life’s questions, large and small, can be found within the context of the gospel of Jesus Christ? This is not a Madison Avenue approach, I promise! We have pages of standards like these that we have lived by, never deviating from that sure course.
And YOU are the reader who keeps Meridian publishing. YOU are the one who gives us the shot in the arm that we need. You come through for us in any weather. We have met you all across the United States and in countries and islands around the world.
Thank you for your many years of support through our annual Voluntary Subscription Campaign!
Will you take a moment and SUBSCRIBE NOW by CLICKING HERE.
We are so grateful for your support. You are the ones who keep us publishing. Your notes of encouragement lift our spirits and keep us going. Please support our subscription campaign today.
Okay, go ahead and SUBSCRIBE NOW by CLICKING HERE.
Now, many of you are understandably more comfortable sending a check for your subscription. If so, please make it to:
PO Box 203
American Fork, UT 84002-0203
If you send a check, please write your email address very legibly so we can keep track of you and make sure you are subscribed!
If you have not become a paid subscriber in the past, will you do so this year?
If you have, will you be counted among the faithful subscribers again this year? We count on this subscription support and we thank you in advance with all of our hearts!
We so appreciate your subscription support.
Love and blessings to each of you,
Scot & Maurine Proctor
Publisher & Editor-in-Chief