As the Publisher of Meridian Magazine, I have to constantly figure out ways to keep up this wonderful habit (of publishing). Meridian has been a presence on the Internet for the past 21 years and this past year we reached more than 2,000,000 readers. Reaching that many people is not easy and it’s certainly not free, but we do feel like we are making a difference in the world. Now, in order to continue, we truly need your help. We need you to become a paid subscriber (please don’t click off).
This year our voluntary subscription campaign got somewhat lost in a flurry of podcast deadlines, Bicentennial Calendar sales, family losses and the season to be jolly. We have a harder time being jolly when we scramble to keep Meridian publishing. Will you become a paid subscriber today? Our campaign will end on February 12 (our 21st birthday—does that mean we have finally come of age and Meridian is an adult?).
We have come to love you, our faithful Meridian readers, and we thank you for your continued support and loyalty. This year we have prepared a wonderful and significant gift for all those who subscribe at the basic level or above, so please read to the end of this short article to find out what we have for you.
Those of you who are old-time Meridian junkies know this: More than 22 years ago we went to New York City and did a focus group with potential Madison Avenue advertisers. These ad execs represented the very products that Meridian readers were most likely to use—Pampers, Jello, Cheerios, Chevy Suburbans, Coleman, etc. and did ad buys worth millions of dollars a month. We, of course, had the thought that if we could land just a small number of advertising contracts, Meridian could be well supported.
We watched this focus group through a two-way glass, so we could see and hear every question and every response. To our dismay, not only would the advertisers not be willing to place ads in a Latter-day Saint publication, they also had very erroneous views of what they then called ‘Mormons.’ They said decidedly that Mormons were mostly uneducated, superstitious, very backwards, wore black clothing, were definitely unskilled laborers and would certainly not be on their list to do ad buys. At one point it became so bad, the focus group facilitator gave the session a small break and she came back and asked us if we were doing ok.
They were not going to advertise with us. And today, more than two decades later, that same New York City focus group would be even harsher against religion and clearly less likely to advertise. While most national publications can rely on advertisers, our pool is very limited and we have to rely on you, our loyal reader/subscriber and your subscription money to keep us going.
Will you subscribe today?
Please take a minute and subscribe here.
Fact: Less than two-tenths of one percent of our readers ever become paid subscribers. That’s why we’re coming to you again at this late hour to ask for your subscription support. We only ask for $40 (or more or less—whatever you can do) which works out to less than 15 cents an issue. Is Meridian worth 15 cents an issue to you?
Please subscribe by clicking here.
As Latter-day Saints, we have all come to see that many of our views are not accepted in a world that is rushing away from religion and moral principles. Years ago, Maurine and I made the commitment that we will always stand strong and firm with the Church and its leadership, and thus our business model had to be different than any other kind of magazine.
In our 21 years of publishing, we have given over 1,200 writers a platform that they otherwise would not have had to express important points of view that are very different or run against the secular culture in which we live. We have published more than 37,000 original articles. Meridian has given articulation to our readers so they (YOU) know they (YOU) do not stand alone in this decaying world.
Meridian’s writers speak out and speak up with clarion, powerful voices to strengthen, lift and inspire our readers. We, with our writers, are committed to strengthening testimonies, inspiring our young singles, and keeping a finger on the pulse of a worldwide church.
More than 22 years ago, we sat down and agreed to bedrock standards like: “Does our tone affirm that Jesus is the Christ and leave no question that The Church of Jesus Christ of Latter-day Saints is His Restored Church, led by divine inspiration by those anointed to speak for Him?” How’s that for an online magazine standard of publishing? And “Do we assume that answers to life’s questions, large and small, can be found within the context of the gospel of Jesus Christ? This is not a Madison Avenue approach, I promise! We have pages of standards like these that we have lived by, never deviating from that sure course.
And YOU are the reader who keeps
Meridian publishing. YOU are the one who gives us the shot in
the arm that we need. You come through for us in any weather. We have met you
all across the United States and in countries and islands around the
Thank you for your many years of support through our annual Voluntary Subscription Campaign!
Will you take a moment and SUBSCRIBE NOW by CLICKING HERE.
A Beautiful Gift for You
As a way of saying thank you, we have prepared a free download of a beautiful image from the Sea of Galilee in our “Fishers of Men” series. This captures so well the message of last year’s New Testament studies as the Lord will make of each one of us a fisher of men. You can see the picture below and when you have submitted your subscription, the image will download to your computer automatically or you will be sent a link, depending on your system.
Okay, go ahead and SUBSCRIBE NOW by CLICKING HERE.
Now, many of you are understandably more comfortable sending a check for your subscription. If so, please make it to:
PO Box 203
American Fork, UT 84002-0203
If you send a check, please write your email address on the check so we can send you the link and password for the free photograph!
If you have
not subscribed in the past, will you do so this year?
If you have, will you be counted among the faithful subscribers again this year? We count on this subscription support and we thank you in advance with all of our hearts!
We so appreciate your subscription
Love and blessings to each of you,
Scot & Maurine Proctor
Publisher & Editor-in-Chief