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The following is excerpted from the Deseret News. To read the full article, CLICK HERE.

In a culture that celebrates alcohol, an oxymoron of a business is emerging: the boozeless bar.

From Austin, Texas, to Brooklyn, New York, people are gathering to sip artisanal beverages that look and sound like traditional cocktails, but with zero alcohol content.

At Getaway, a “dry” bar in Brooklyn, for example, patrons can choose from mixed drinks with names such as “Daters Gotta Date” and “A Trip to Ikea,” or house-made cordials like the fig-and-cinnamon shrub.

Rick Loomis, For the Deseret NewsSome of the ingredients found at the bar where non-alcoholic drinks are prepared. Sam Thonis, 31, and Regina Dellea, 29, opened Getaway, an alcohol-free bar in Brooklyn, New York, on April 9, 2019. The bar, photographed Saturday, July 27, 2019, serves mixed drinks for $13 as well as some snack food items.

Getaway and other alcohol-free bars are capitalizing on the “sober curious” movement that has emerged as people have become increasingly health conscious and medical research has shown there is “no safe amount” of alcohol consumption.

“I think a lot of young people today, and even middle-age people, are thinking about having a healthy old age. They’re looking for ways to not have some of the problems that previous generations have had with their health,” said George F. Koob, director of the National Institute on Alcohol Abuse and Alcoholism, who says sober bars are a “great idea.”

The businesses meet a need long ignored in the bar scene, providing a lively and sophisticated social setting where people in recovery from alcohol addiction can escape the relentless pressure to drink.

They’re equally attractive to people who just aren’t interested in drinking because they don’t like the way alcohol makes them feel, and those who don’t drink because of their religious faith.

To read the full article, CLICK HERE.