Our interpretation of GEM is "Give Everyone more." When our youngest son was about 9 years old he started a lemonade stand alongside a popular walking and biking trail in our area. He intentionally mixed the lemonade a little bit stronger than usual for extra flavor and froze a batch of mixed lemonade to make ice for the next day so the resulting lemonade wouldn't get watered down. He made a big sign that said something like "Best Mix on the Trail!" and sold his lemonade for 25 cents for a larger-than-normal 10 oz. cup. He also had a large rubbish bin nearby with a "recycle your cup here" sign. He kept a big transparent plastic jar on his table, "salted" with various coins and a few bills, that read "tip jar."
As you might have guessed, his business was very popular, and he made more from tips than lemonade.
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